About

The Fiiinds was created to gather a carefully edited curation of beautiful items, properties, and travel experiences in one place.

Designed to inspire and simplify the discovery process for discerning treasure seekers, the website covers men’s and women’s fashion, homeware, accessories and gift ideas from a mix of artisans, independent designers, luxury labels, well-known brands and boutiques around the world. We hope you find something special here!

Our Story

The Fiiinds was founded by Elizabeth Gaffney, a creative entrepreneur with a background fashion, art direction and real estate investment. After years of running a branding and business development consultancy in London through which she often provided styling and property sourcing services to her clients, ideas for The Fiiinds began to emerge.

The Fiiinds now offers a curation of beautiful items for visitors to discover and shop, as well as services including online styling and international property searches, with particular focus on the countries and regions Elizabeth has lived and spent significant time in, including Portugal (Lisbon area, the Silver Coast, Porto, Setubal, Alentejo and the Algarve), Ireland, Spain (Costa del Sol, Costa de la Luz, Ibiza, Formentera and Barcelona), the UK (London), France (Paris, Biarritz and Cote d’Azur) and the USA (LA, Orange County and San Diego).

We are soon to launch a members’ space, which will include exclusive content, city guides and investment opportunities. We are still at the beginning and it feels very exciting to share this journey of discovery with you.

Ethos and Edits

The aim of The Fiiinds is to help visitors and our members discover great properties, travel tips and beautiful items for their homes and wardrobes that they will cherish for a long time.

Subscribing to a “buy less but buy better” philosophy, our design and style edits prioritise quality and longevity over trends. We also promote sustainable choices and offerings from independent designers and artisans wherever possible.

While financial incentives do not determine the selection of items featured on the website, The Fiiinds has affiliate relationships with some brands and retailers, which are carefully selected for their quality and stylish offerings. If a purchase is made as result of a visitor clicking through to an affiliate partner’s website, there is a chance that The Fiiinds will receive a referral commission, which is a small percentage (usually btw 3%-10%) of the purchase price. This has no effect whatsoever on the price paid by the customer.

Advertising partnerships and brand collaborations are carefully considered in line with our ethos and any content resulting from these will be clearly signposted on our platform.

For our personal services such as online styling and property searches, we are not driven by partnerships but only by our clients’ best interests.